Music Sponsorship – Do you want to collaborate with major brands, get your music out to millions and get a load of free stuff?
Then keep watching this video.
Brand endorsements are where the money is in the music industry, with the major labels working with brands such as Jeep, FIFA, tender and tons more, all with the aim of getting their artists out there and bringing in good money.
A recent example of this is chart topping recording artists’ comedic bits, who collaborated with MasterCard. With MasterCard being the main sponsor of the BRIT Awards here in the UK, Camilla Cupbearer featured in every single one of the adverts in the commercial breaks with her track. Ivana played in every single one.
I mean, yeah, it’s a pretty cheesy movie, but she would have been paid so much money. Plus, it got her out to millions. You’re probably thinking, why are you telling us this? We’re emerging artists. How do women get brand collaborations? Well, you can get brand collaborations too.
And in this video, I’m going to outline what these brands look for in an artist that they want to endorse, and how you can go about finding the right companies to endorse him.
And then getting that endorsement deal.
There are actually four things that a brand is looking for when they’re trying to find a musician to endorse. They want an artist that has a loyal fan base, an engaged fan base, a fitting fan base for their brand, and also, the musician’s style is fitting for their brand.
Let’s start by getting a loyal fan base.
So a brand wants an artist that has a loyal fan base, because it means that the fans actually trust the musician.
So when they actually do have a collaboration, it doesn’t come across as an ad, which means they actually get more sales.
For example, Sigrid worked with a pop shop on their Christmas campaign.
This led to her being featured in Glamour magazine, and also being on top of Trump’s blog.
She then posted a picture to her 246k followers of herself wearing Trump’s clothes and tagging them.
If you look at all of the comments on this post, all of them are positive.
People are discussing how they like the outfit.
They like her style, and she pulls it off really well.
No one is commenting on the fact that they hit an ad.
This is because she has loyal fans. These fans appreciate what she’s doing, and realize that she’s not doing it to act as an ad.
She’s doing it because she likes the brand, and it suits her style.
So how can you get a loyal fan base?
Well, you can do exactly what the secret does.
She releases music often.
She has social media content, and she interacts with her fans. Make sure to message every single follower, thanking them for following, and then discussing what kind of content they’re looking for, and how they discovered you.
Next up is getting engaged to fans.
If you have a loyal fan base, chances are they are actually engaging with you.
But there are occasions where people have a huge fan base who love the music, but they don’t engage with the artist at all.
They’re not speaking to them on social media, they’re not commenting on anything, they’re just enjoying the music.
But you want an engaged fan base as well, because brands want people to engage with their brand too.
So, the best way to get your audience engaged is to create interactive content.
Instagram works the best for this because it has features such as Q and A’s, sliders, and polls. Make sure to take advantage of all these features.
A good example of this is actually Louis Capacity. You should check out his Instagram account with his stories and his feet are really personal.
And he engages with his audience by replying to comments, sharing their things on his story and creating really personal content, which makes you feel like he’s talking to you. You then need to have an appropriate style.
This basically means the style and image you have match their brand.
For example, if you’re a rock band, you’re not going to be looking at getting River Island as your collaboration because it doesn’t fit your style.
But then if you look at an artist such as Harvey, who’s a team popstar, he did a collaboration with Jadis for this type of collaboration work, because Harvey wears these types of clothes normally.
So when on his social media, it comes up, he’s wearing these clothes. It didn’t come across as an obvious ad. He suits their style.
So what you need to do is work out what suits your style of workout and what your passions are, what you portray through your social media, and what kind of genre you are.
All of these things affect the brands that are going to endorse you, as well as having appropriate styles. You need to have the appropriate audience.
If you look at the major artists and the brand collaborations they’re doing, they’re all over the place.
The brands fit their audience. For example, as a pop artist, a lot of her audience is young.
So she did a brand collaboration with Nintendo, but then crept from Cronin, who has an audience above the age of 18, did a collaboration with Budweiser, which would be pointless for air because the majority of our audience can’t even drink.
So you need to analyze who your audience is.
analyze their gender, their age, what interests them, because a brand needs to see if their audience is going to engage with their product.
So these four things are what our brand is looking for.
But how do you go about actually getting that endorsement?
Well, you need to make sure you’ve nailed all four of those things, and then put them into a pitch.
So your pitch needs to explain how your fans are loyal, which could be explained by how many followers you have, how much interaction you get per post, and then explain how they’re engaged by how many comments you’re getting, how many likes you’re getting, how many replies you’re getting to the story, then explain to them how your style is appropriate for their brand, breakdown what your style actually is, and how it fits for them. Then you need to do the same thing with the audience.
Explain who your audience are, explain how you notice and how that’s fitting to their brand.
This pitch is extremely difficult to write.
I put a lot of time and effort into this.
You can even include screenshots of your social media page, including brand collaborations you previously had, because that adds credibility.
But most importantly, just persuade them, explain to them how you are benefiting them.
You also don’t need to just approach massive brands. You might have less than 100,000 followers, you might have less than 10,000 followers, and that’s fine. You can still get brand cooperation. All you need is your phone. You’re going to open up Instagram. You’re then going to go into the search feature, and then you’re going to search for something that you think is fitting for your brand.
Let’s look at the hashtag guitar.
There are 29 point 5 million posts using this hashtag.
And obviously, a lot of them are just going to be people playing guitar.
If you spend a little bit of time, you’re going to find brands.
Okay, so we found one right here. Mountain guitars have 47.
7k followers.
From here, you can jump straight to the DM. Make sure you understand the brand and what kind of products they’re selling.
And then you can use the pitch that we said earlier.
If you do these simple things, you will find yourself getting brand collaboration really, really quickly.
I hope you find this video useful.
And I hope that maybe you guys can start getting brand movements.
If you give this a go and do get the results,
Make sure to let us know let us know what kind of brands you’re speaking with, what kind of brands you’ve actually got deals with, because it’d be great to see you guys getting some results.
Thanks for watching, and if you found this useful, hit that subscribe button. hit that like button.
We’re going to be back soon with more music marketing content.
Music Sponsorship
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